Report submitted for FP20 Analytics ZoomCharts Challenge, December 2023. The report was built with Xmas Gift Sales dataset and includes ZoomCharts custom Drill Down PRO visuals for Power BI.

Author's description:

The report allows end-users to analyze customer segments and derive valuable insights. Customer segmentation is performed using RFM analysis and K-means clustering, enabling the analysis of customer behavior. This section helps the company take appropriate marketing actions based on customer segments to keep them engaged and generate profits. Next, the report explores products, focusing on their popularity concerning demographics, customer segments, and behavior. It also aids in analyzing the best time to promote or release new products and explores actionable strategies derived from analyzing scatter plots of profit margins.