Holiday Campaign Performance – Power BI 5

This Power BI report is built using the Omnichannel Holiday Retail Sales dataset and features ZoomCharts Drill Down PRO custom visuals for Power BI. It was submitted to the FP20 Analytics ZoomCharts Data Challenge #33 (December 2025 – January 2026).

Author's Description: 

This report is designed to monitor the health of the Holiday Sales Season across three critical pillars: Revenue Growth, Profitability, and Operational Efficiency. It enables stakeholders to: 1. Monitor Momentum: Instantly assess weekly performance trends and marketing campaign efficiency across Online and Store channels. 2. Protect Margins: Identify campaign with high level of discounts and low margins to adjust promotional strategies in real time. 3. Fix bottlenecks: Pinpoint specific warehouse and carriers causing delivery delays to improve customers experience and BOPIS reliability.