50551
Power BI Marketing Content Analysis Dashboard Example
Power BI Marketing Content Analysis Dashboard Example
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Report Author: Mariia Drobina
50551
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Summary
This social media marketing content performance report analyzes how platforms, content types, post formats, timing, and geography affect marketing results. Built in Power BI, it compares engagement, views, likes, and posting activity across YouTube, TikTok, X.com, Instagram, LinkedIn, and Facebook.
The report is organized into three main sections: Performance Overview, Regional & Temporal Trends, and Hashtags & Correlations.
Key Insights of the Social Media Content Performance Report
The Performance Overview allows users to switch between engagement, posts, views, and likes. The report provides insights including:
- Platform performance: compare total engagement, views, likes, and posting activity across six social media platforms
- Content performance: analyze post types and content categories, including product promotions, educational content, customer stories, entertainment, and events or webinars
- Engagement KPIs: review average engagement rate, total engagement, engagement per post, high-engagement post share, and engagement volatility
- View and like efficiency: monitor average views or likes per post, conversion rates, efficiency measures, and performance volatility
- Performance over time: compare platform results between 2024 and 2025 and use the month filter for more focused analysis
- Posting-time analysis: identify peak engagement, viewing, and liking periods by weekday and hour
- Top-performing content: see how much engagement or likes come from the top 10% of posts on each platform
- Regional performance: compare countries by engagement, impressions, content mix, platform use, and performance variability
Interactive charts, heatmaps, correlation plots, geographic maps, and drill-down visuals help users examine social media performance from multiple perspectives.
How to Use This Marketing Content Performance Dashboard Template
Download the PBIX template to customize it and connect it to your own data, or use it as inspiration by reusing its layout and visual elements in your next Power BI design.
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