E-commerce Analytics Dashboard 2

This Power BI report uses the e-commerce sales dataset from a global software retailer that sells subscriptions and add-ons across analytics, design, collaboration, and AI. The report features ZoomCharts Drill Down PRO custom visuals for Power BI. It was submitted to the Onyx Data DataDNA ZoomCharts Mini Challenge in October 2025.

Author description:

This dashboard analyzes customer loyalty across three pages (Overview, Customers, Products). The core objective is to identify loyal customers and determine the marketing channels and campaigns that effectively drive their repeat purchases. It acts as a strategic tool to optimize retention efforts and enhance customer lifetime value.