Report submitted for Onyx Data DataDNA ZoomCharts Mini Challenge, January 2025. The report is based on the Merchandise Sales dataset and includes ZoomCharts custom Drill Down PRO visuals for Power BI.

Author's description:

This project examines the sales performance of Lee Chatmen's merchandise line, launched in 2023. Using data-driven insights, the analysis uncovers key trends, such as overall sales growth, product category performance, and the popularity of individual items. It explores how factors like buyer demographics, location, and international shipping impact sales, providing a deeper understanding of the customer base. Additionally, the study highlights correlations between product ratings, reviews, and sales, alongside trends in shipping charges, offering actionable insights to optimize marketing strategies and operational efficiency.