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Report submitted for OnyxData #DataDNA and ZoomCharts Challenge June 2024. The report was built with the Marketing Campaing Dataset and includes ZoomCharts custom Drill Down PRO visuals for Power BI.
Author's description:
Analyze the metrics provided in a dataset related to the sales management of clothing stores in cities across the United Kingdom. Design a report that evaluates the effectiveness of each campaign developed in 2023 and identifies opportunities for optimization.
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