Use this Power BI example to explore online store performance dashboard with European e-commerce data. Compare relevant sales, margin, customer, return, promotion, fulfillment, market, and inventory perspectives.

The report brings together revenue, discounts, refunds, operating costs, and contribution margin to show where profit is being generated and where it is being lost.

Interactive visuals help users identify the biggest sources of margin leakage, compare key cost drivers, and understand how different factors affect overall profitability. The dashboard is designed to support a clearer view of business performance beyond sales alone, with a stronger focus on contribution margin and the areas that have the greatest impact on profit.