This is an interactive Power BI analytics report that enables stakeholders to understand how sales and margin performance vary across countries, regions, pharmacies, and product portfolios within a multi-country European pharmacy distributor.

The report integrates enterprise-level KPIs, geographic performance diagnostics, and product mix economics to reveal where profitability is concentrated, which locations and categories structurally outperform or underperform, and how growth affects margin quality.

Users can seamlessly drill down from high-level trends into regional, pharmacy, brand, and product-level drivers to support data-driven commercial and operational decision-making.