Report submitted for Onyx Data DataDNA ZoomCharts Mini Challenge, January 2025. The report is based on the Merchandise Sales dataset and includes ZoomCharts custom Drill Down PRO visuals for Power BI.

Author's description:

This interactive Power BI report provides a comprehensive analysis of Lee Chatmen's merchandise sales. It is divided into three key pages: Overview: A snapshot of key metrics like total sales, orders, and quantity sold, with breakdowns by shipping method, top transactions, and products. Customers: Insights into customer demographics, purchase patterns, average ratings, and age group analysis with detailed visuals for repeat purchases and spending trends. Locations: A geographic analysis of sales, shipping charges, and average ratings across cities and countries, highlighting top-performing regions. The report is designed with dynamic filters (Last Week, Last 3 Months, Last 6 Months) to provide actionable insights and enhance decision-making.