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Report Author: Gokul Karthik
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Explore a Power BI marketing campaign dashboard for analyzing campaign performance across spend, impressions, clicks, conversions, CTR, ROAS, engagement, channels, seasons, and locations. This report helps marketing teams compare Spring, Summer, and Fall campaign results, evaluate performance by Facebook, Instagram, and Pinterest, review geographic differences, and identify which campaigns, channels, and time periods contributed most to conversion value.
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