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Holiday Retail Performance – Power BI 4
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This Power BI report is built using the Omnichannel Holiday Retail Sales dataset and features ZoomCharts Drill Down PRO custom visuals for Power BI. It was submitted to the FP20 Analytics ZoomCharts Data Challenge #33 (December 2025 – January 2026).
Author's Description:
Page 1: Promotion Performance
A data-driven view of campaign efficiency and ROI. From discount type usage to campaign-level performance, this page highlights which promotions generate the most profit and deliver the best return across different time periods and segments.
Page 2: Delivery Performance
Focused on delivery speed, cost, and reliability across carriers and warehouses. Visuals capture average delivery days, on-time vs. delayed shipments, and carrier-level performance - all linked to shipment-level drill-downs for deeper analysis.
Page 3: Returns & Refunds
A breakdown of return rates, refund amounts, and root causes. Tracks return behavior by product condition, reason, and customer segment, helping the business reduce losses and optimize the post-purchase experience.
ZoomCharts visuals used
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