Summary

This Power BI customer satisfaction and loyalty dashboard analyzes 2024 feedback for OmniRetail, a U.S. retailer selling electronics and smart-home products online and in physical stores.

Created by Andreas Miftakhul Pratama, the report won the Onyx Data July 2025 ZoomCharts Mini Challenge. It helps users explore customer satisfaction and loyalty across purchasing behavior, demographics, support history, and location data.

Key insights of this dashboard

 Three report pages cover several areas of retail customer experience analysis. Users can explore:

• Customer satisfaction and loyalty across different customer groups
• Purchasing behavior in relation to customer feedback
• Customer demographics and differences between audience segments
• Support history and customer service experiences
• Geographic patterns across customer locations

The dashboard uses Drill Down Scatter PRO, Drill Down Combo Bar PRO, Drill Down Map PRO, and Drill Down Donut PRO visuals to present the data from multiple perspectives and support interactive exploration.

This report was created by Andreas Miftakhul Pratama for the Customer Satisfaction and Loyalty Analytics Challenge.

How to use this dashboard

Click active chart elements to filter the displayed data. Use the available drill-down controls to move from high-level customer experience results into more detailed categories, segments, and locations.

Download the PBIX template to examine the report setup, calculations, and visual configurations in Power BI Desktop. Replace the sample data connection with your own customer feedback dataset to adapt the dashboard for your organization.