Join this hands-on workshop to turn detailed e-commerce order data into an interactive Power BI dashboard that explains what drives profitable growth.
About the webinar
Sales growth does not always translate into stronger profitability. Discounts, returns, shipping, fulfillment, payment fees, marketing costs, and stockouts can all change the true value of an order.
In this practical Power BI webinar, we will work with the E-commerce Profitability Challenge dataset to build a business intelligence dashboard focused on net sales, contribution revenue, contribution margin, return losses, and lost sales. You will learn how to connect commercial performance with customer, product, promotion, channel, geography, inventory, and fulfillment data.
What we will cover in this session
- Build the core measures for net sales, contribution revenue, contribution margin, return loss, and lost sales.
- Compare profitability across product categories, brands, sales channels, customer segments, and European markets.
- Evaluate how promotions, discount levels, shipping revenue, and marketing costs affect margin.
- Explore returns, stock availability, fulfillment models, and on-time delivery performance.
- Use interactive Power BI and ZoomCharts techniques to guide viewers from high-level KPIs to the drivers behind them.
