Summary

This Power BI B2B sales performance dashboard provides a decision-ready view of net sales, order volume, average order value, gross profit, gross margin, target achievement, and returns. It helps commercial teams understand where sales and profitability are being created or lost across a global operation.

The report was created by Nina Ikpe for the August 2026 ZoomCharts 4U Report Challenge using a global B2B sales dataset.

Key Insights of the Power BI B2B Sales Performance KPI Dashboard

The report is structured across four pages covering executive performance, target achievement, profitability, and commercial drivers. Its main insights include:

• Executive sales performance: monitor net sales, orders, average order value, gross profit, gross margin, and returns
• Target achievement: compare sales results with targets and identify areas performing above or below expectations
• Revenue and profitability: examine where revenue, gross profit, and margin are being generated
• Regional and channel performance: compare results across geographic markets and sales channels
• Customer and industry analysis: explore performance by customer segment and industry
• Product and sales-team performance: identify the products and commercial teams contributing most to results
• Commercial drivers: analyze how promotions, discounts, returns, order types, and business events affect profitability

Scatter, Combo Bar, Timeline, Map, and Donut visuals provide relationship, comparison, time-based, geographic, and category-composition views. Cross-filtering helps users move from headline KPIs to a selected region, channel, segment, industry, product, team, or commercial activity.

How to Use This Power BI B2B Sales Performance KPI Dashboard

Navigate between the executive sales, target achievement, revenue and profitability, and commercial performance pages. Click an active chart, timeline period, map location, or category segment to filter the related sales data and investigate performance differences.

Download the PBIX template to review the report structure, KPI calculations, data model, and visual settings in Power BI Desktop. Connect it to your own sales data and adjust the targets, products, customer segments, channels, regions, and commercial measures as needed.