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Power BI E-commerce Financial Performance Report
Power BI E-commerce Financial Performance Report
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Report Author: Koustav Ghosh
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This three-page Power BI report looks at e-commerce performance from both a commercial and operational perspective.
The dashboard analyzes contribution margin, promotion performance, return-related losses, and fulfilment efficiency across more than 9,000 order lines. It connects sales, discounts, and customer cohorts with stock availability, delivery SLAs, and fulfilment costs to show where profitable growth is coming from and where value is being lost.
Users can explore performance from a high-level business view down to individual products,
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