Report submitted for Onyx Data DataDNA ZoomCharts Mini Challenge, January 2025. The report is based on the Merchandise Sales dataset and includes ZoomCharts custom Drill Down PRO visuals for Power BI.

Author's description:

This analysis dives into the merchandise sales of TikTok influencer Lee Chatmen, who launched his own product line in 2023. Using Power BI, the report explores: Sales Overview: Total Sales ($856K) and Orders (7.4K), with buyer demographics. Shipping & Quantity: Shipping revenue trends ($91K) and product shipments (10.3K items). Reviews & Ratings: Customer feedback (6.2K reviews, avg. rating 3.51 stars) and sentiment analysis. Interactive features include drill-through visuals, slicers, and navigation buttons to enhance usability and uncover actionable insights for optimizing performance and customer satisfaction.