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Report submitted for Onyx Data DataDNA ZoomCharts Mini Challenge, January 2025. The report is based on the Merchandise Sales dataset and includes ZoomCharts custom Drill Down PRO visuals for Power BI.
Author's description:
Overall Insights:
• Clothing dominates sales and revenue, while ornaments make up a smaller share.
• Female customers are driving most orders, offering opportunities for tailored marketing campaigns.
• The average rating of 3.48 suggests room for improving customer satisfaction.
• High-performing products, like BF1548, highlight the potential for strategic restocking or promotions.
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