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Report submitted for OnyxData #DataDNA and ZoomCharts Challenge June 2024. The report was built with the Marketing Campaing Dataset and includes ZoomCharts custom Drill Down PRO visuals for Power BI.
Author's description:
This project analyzes the marketing campaign of 2023, converting it into a Power BI dashboard to analyze daily performance metrics. The primary objective of the dashboard is to provide actionable insights into the campaign's effectiveness and identify optimization opportunities.
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