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Report submitted for the FP20 Analytics ZoomCharts Challenge, October 2024. The report was built using the Marketing Email Campaign performance dataset and includes ZoomCharts custom Drill Down PRO visuals for Power BI.
Author's description:
The Power BI dashboard for email campaign analysis provides a comprehensive overview of key performance indicators, featuring a KPI summary that highlights crucial metrics at a glance. A calendar heat map visualizes engagement patterns over the month, while detailed trend analysis charts enable an in-depth examination across various time frames—monthly, weekly, and daily.
The dashboard categorizes conversion targets and offers insights into the distribution of conversion types, helping users identify effective strategies. Additionally, it includes domain analysis and parameter analysis of campaigns, showcasing emails sent globally and highlighting top-performing campaigns.
This self-service BI report empowers users to explore data interactively and derive actionable insights with ease.
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