Summary

This Power BI e-commerce sales dashboard is the winning entry in the Onyx Data November 2025 Challenge. Created by Zulay Vivas, it analyzes sales data from a global software retailer offering subscriptions and add-ons across analytics, design, collaboration, and AI.

The dashboard helps users explore sales performance, repeat-customer activity, acquisition channels, software products, and promotional campaigns.

Key Insights of the E-Commerce Sales Analytics

The report provides four dashboard views for analyzing the e-commerce dataset from different perspectives. Its analysis is designed around:

• Sales performance: track sales patterns and changes over time
• Customer loyalty: examine repeat purchases and the contribution of loyal customers
• Channel performance: compare which channels generate sales and returning customers
• Products and plans: explore performance across software subscriptions, plans, and add-ons
• Promotions: analyze discount-code use and its relationship with purchasing activity

The dashboard uses Drill Down Combo PRO, Combo Bar PRO, Timeline PRO, and Donut PRO visuals to support interactive filtering and deeper exploration.

Created by Zulay Vivas, this report was selected as the winning entry in the Onyx Data November 2025 Challenge.

How to Use This Power BI E-Commerce Sales & Customer Loyalty Dashboard

Click active chart elements to filter the report and explore related sales, customer, channel, product, and promotion data. Use the report pages to move between different areas of the analysis.

Preview the dashboard online or download the .pbix template to review its visuals, calculations, and configuration in Power BI Desktop. Replace the sample data connection and adjust the report for your own e-commerce dataset.