Designed a decision-ready E-commerce Profitability Analytics report in Power BI that goes beyond traditional sales reporting to reveal what actually remained profitable after discounts, returns, stockouts, fulfillment, shipping, and other variable costs.

Using a structured data model and advanced DAX, the report connects growth, profitability, promotions, customer segments, sales channels, geography, and operational performance to uncover profit pools and value leakage. Interactive analyses such as the Profit Journey, discount-band margin analysis, geographic leakage and delivery health, strategic opportunity matrix, and discount-reduction scenario help stakeholders identify where to scale, where profitability is under pressure, and where operational improvements can recover business value.