An interactive Power BI report designed to reveal what truly drives e-commerce profitability. The report moves from "Profit Engine" to "Margin Leaks" and finally to "Action Center", helping decision-makers understand where profitable growth is being created, where contribution margin is being lost, and where operational attention is needed. The analysis connects sales, contribution margin, product profitability, discounts, returns, promotions, fulfillment performance, and stock availability. ZoomCharts Drill Down visuals enable users to move from high-level KPIs into detailed time, category, subcategory, and product-level insights. Every insight is grounded in the underlying order-line data : no assumptions, no invented figures. The report is designed around four principles: clear storytelling, intuitive navigation, meaningful interactivity, and decision-ready insights.