This Power BI report provides an interactive analysis of e-commerce profitability, helping decision-makers understand not only how much the business sells, but also where profit is generated and lost. The report explores overall sales and margin performance, product-level pricing and cost pressures, return-related financial leakage, and the profitability of promotions, sales channels, and customer segments. Through interactive drill-downs, comparative KPIs, and visual storytelling, users can identify margin pressure in product categories, uncover key return drivers, evaluate promotional effectiveness, and distinguish profitable growth from revenue growth that may erode contribution margins. The report is designed to support data-driven decisions around pricing, product portfolio management, returns reduction, promotional strategy, and channel optimization.