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E-commerce Analytics Dashboard 3
E-commerce Analytics Dashboard 3
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Report Author: Nkanyiso Gwane
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An interactive Power BI dashboard analyzing a European e-commerce dataset (9,000+ order lines, 2024–2025) across the full path from gross sales to contribution margin. The report is organized into four pages: an Executive Overview tracking sales and margin trends with a Gross-to-Contribution-Margin waterfall; Product, Promotions & Channels, comparing category performance, campaign discount depth vs. margin, and sales across European markets; Operations, covering fulfillment cost/speed by carrier, return reasons, and lost sales from stock unavailability; and a Customer Cohorts drill-through page exploring segment, loyalty tier, acquisition channel, and lifecycle-based repeat purchase behavior. Built with ZoomCharts Drill Down TimeSeries PRO, Waterfall PRO, Combo PRO, Map PRO, and Donut PRO for interactive, multi-level exploration alongside native Power BI visuals.
ZoomCharts visuals used
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