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Customer Satisfaction & Loyalty Analysis
Customer Satisfaction & Loyalty Analysis
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Report Author: Surekha Berlin
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As a data analyst, I stepped into the role at OmniRetail, a U.S. electronics and smart home retailer, to analyze 2024 customer satisfaction and loyalty data. Using Power BI, I explored how support experiences, demographics, and purchase behavior impact customer loyalty. This challenge was a fantastic chance to combine data exploration, strategic storytelling, and impactful visual design. It deepened my ability to turn raw data into actionable insights. This was a fantastic opportunity to blend analytics, interactivity, and design into one cohesive story! 💡📈
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