Report submitted for the FP20 Analytics ZoomCharts Challenge, December 2024. The report was built using the Christmas Sales & Trends Dataset and includes ZoomCharts custom Drill Down PRO visuals for Power BI.

Author's description:This analysis examines holiday shopping trends and customer preferences during the Christmas season. Through interactive visualizations and drill-down capabilities, it reveals insights into Events; Black Friday, Christmas Market, online versus in-store purchasing patterns, promotional effectiveness, and customer spending behaviors. Key metrics focus on gift-wrapping trends, return rates, and promotional impact to help optimize future holiday retail strategies.