Report submitted for Onyx Data DataDNA ZoomCharts Mini Challenge, December 2024. The report is based on the Aurora Bank dataset and includes ZoomCharts custom Drill Down PRO visuals for Power BI.

Author's description:

The Aurora Bank Data Insights Dashboard is a comprehensive analytical tool providing actionable insights into customer profiles, spending patterns, and financial risks. Built using Power BI, the dashboard incorporates interactive visualizations, heatmaps, and KPIs to empower data-driven decision-making.

Key Features:

• Customer Profiling: Segmentation based on demographics, financial health, and card ownership trends.
• Spending & Risk Analysis: Heatmaps highlighting transaction volumes and geographical trends, along with fraud detection and debt-to-income metrics.
• Interactive Filters: Dynamic slicers and buttons enabling seamless data exploration by state, year, and customer segment.
• Branded Aesthetics: Designed with Aurora Bank’s official color palette, ensuring consistency with the company’s identity.

This dashboard is a strategic tool for Aurora Bank, enhancing customer engagement, optimizing financial performance, and effectively mitigating risks.