This Power BI e-commerce example focuses on gross sales to profit dashboard with European online retail data. It connects relevant sales, margin, customer, return, promotion, fulfillment, market, and inventory perspectives.

This analysis investigates why the business is not converting more of its sales into contribution margin. It starts by assessing overall profitability, then identifies where value is leaking through returns, discounts, fees, lost sales and fulfilment. It then examines the products, channels and markets driving stronger margins, before assessing whether customer acquisition, repeat behaviour and retention are supporting sustainable profitability.