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Peak Season Retail Analysis – Power BI 5
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This Power BI report is built using the Omnichannel Holiday Retail Sales dataset and features ZoomCharts Drill Down PRO custom visuals for Power BI. It was submitted to the FP20 Analytics ZoomCharts Data Challenge #33 (December 2025 – January 2026).
Author's Description:
This comprehensive report analyzes end-to-end sales, promotions, and delivery operations to evaluate revenue growth, profitability, and fulfillment performance. It measures promotion effectiveness through ROI, lift, discounts, returns, and campaign segmentation, including holiday vs non-holiday promotions. The report also highlights delivery reliability, shipping costs, late-delivery patterns, and return drivers to support data-driven operational decisions.
ZoomCharts visuals used
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