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Report Author: Victor Emeka 248257
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This is a 3-page Power BI report analyzing sales, profitability, customer retention, and fulfillment performance for a European ecommerce business. The dashboard tracks how gross sales convert into real profit across products, customers, and markets. Built to surface which categories, promotions, and channels actually drive margin, not just volume, while flagging return loss, lost sales, and delivery gaps.
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