FP20 Xmas Sales Analysis Dashboard

Summary

Report submitted for FP20 Analytics ZoomCharts Challenge, December 2023. The report was built with Xmas Gift Sales dataset and includes ZoomCharts custom Drill Down PRO visuals for Power BI. 

Author's description:

⭐️Product Focus: Concentrate efforts on boosting sales for specific products: Barbie Doll JBL Headphones Coffee Machine

⭐️Key Product Categories: Prioritize attention towards top-performing product categories: Toys Clothing Accessories

⭐️Strategic Payment Discounts: Offer compelling discounts on the most profitable payment types: Cash Credit Card

⭐️Purchase Type: Implement attractive promotions for in-store purchases: Recognizing in-store customers as the most profitable segment.

⭐️Targeted Age Group Gifts: Provide appealing gifts for customers aged 1 to 11: Recognizing this age group as a significant source of profit.

⭐️Gender-Specific Promotions: Tailor promotions towards the most profitable gender: women: Offering feminine gift items to attract and retain female customers.

⭐️Geographic Profit Maximization: Identify and focus on the most profitable: Country (Sweden, Netherlands, Germany) City