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Summary
This Power BI report is built using the Omnichannel Holiday Retail Sales dataset and features ZoomCharts Drill Down PRO custom visuals for Power BI. It was submitted to the FP20 Analytics ZoomCharts Data Challenge #33 (December 2025 – January 2026).
Author's Description:
Developed a high-performance, dark-themed Power BI suite ('Midnight Aurora') to audit 2025 holiday retail operations. Engineered a custom weighted success index to rank marketing campaigns across profit, discount intensity, and more, providing executive leadership with actionable insights for 2026 budget allocation.
ZoomCharts visuals used
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