CANDY MARKET SHARE ANALYSIS

Summary

Report submitted for the FP20 Analytics ZoomCharts Challenge, November 2024. The report was built using the Candy Market Share dataset and includes ZoomCharts custom Drill Down PRO visuals for Power BI.

Author's description:
This report delivers a comprehensive analysis of revenue share and quantity sold (in KGs) across various dimensions, including product category, product type, brand, and individual items. Key insights focus on: Revenue Trends: Monthly trends for 2023, including Month-over-Month (MoM) sales performance. Analysis of seasonal effects influencing product sales, with a specific emphasis on the impact of seasons on candy sales. Manufacturer and Channel Insights: Revenue share distribution across manufacturers. Identification of the most profitable distribution channels. Analysis of the preferred packaging types used for the products. Key Features of the Report: Color-coded visualizations for clarity and quick interpretation. Inclusion of Key Performance Indicators (KPIs) to track performance metrics effectively. A four-page summary consolidated into a single-page view for streamlined reporting. Interactive Help and Reset buttons for enhanced usability. This report provides actionable insights to drive strategic decision-making and optimize performance across product and distribution dimensions.