Skincare and Beauty E-Store: Annual Sales Report

Summary

Report submitted for FP20 Analytics ZoomCharts Challenge 19 (September 2024). The report was built with the E-commerce KPI Analysis dataset and includes ZoomCharts custom Drill Down PRO visuals for Power BI. 

Author's description:
Skincare and Beauty E-Store: Annual Sales Report analyzes the e-store's performance from 2020 to 2023, tracking key metrics like total sales, profit, and profit margins. It highlights market segmentation, with Europe as the most profitable region and Asia Pacific leading in sales volume. The report identifies Body Care and Nail Care as the top-performing product categories across regions, with Herbal Essences Bio as the bestseller. It also examines the impact of increasing discounts on profitability, suggesting a more balanced discount strategy. Visual tools like enhanced bar charts and maps help easily identify trends and top products across markets.