Email Marketing Performance Analysis Dashboard

Summary

Report submitted for the FP20 Analytics ZoomCharts Challenge, October 2024. The report was built using the Marketing Email Campaign performance dataset and includes ZoomCharts custom Drill Down PRO visuals for Power BI.

Author's description: Welcome to the Email Campaign Performance Dashboard, designed to provide a comprehensive analysis of a niche content platform's email campaigns. This platform serves a global community of DIY creators and readers, offering paid subscriptions, frequent product launches, and a vibrant calendar of online events each month. The dashboard evaluates the performance of the platform’s email campaigns over the past three months, focusing on audience engagement and conversion metrics.

Inside the dashboard, you’ll find answers to key questions. Thank you!