Beauty e-store

Summary

Report submitted for FP20 Analytics ZoomCharts Challenge 19 (September 2024). The report was built with the E-commerce KPI Analysis dataset and includes ZoomCharts custom Drill Down PRO visuals for Power BI. 

Author's description:
Dashboard designed for a global skincare and beauty e-store. Key functionalities include:
1. Sales and Profit Analysis: Track sales and profit trends over time, identify growth opportunities, and monitor overall business health.
2. Pareto Analysis: Analyze product categories and individual products to identify the most significant contributors to sales and profit. This will help optimize product offerings and marketing efforts.
3. Customer Segmentation: Conduct RFM (Recency, Frequency, Monetary) analysis to segment customers based on their purchasing behavior. This will enable targeted marketing campaigns and personalized customer experiences.