Email Campaign Performance Analysis

Report Author: Wilkins Nduva

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Summary

Report submitted for the FP20 Analytics ZoomCharts Challenge, October 2024. The report was built using the Marketing Email Campaign performance dataset and includes ZoomCharts custom Drill Down PRO visuals for Power BI.

Author's description: 

After analyzing the performance of recent email campaigns for the content platform, which offers paid subscriptions, product launches, and monthly events, I created a dashboard to bring these insights to life. It’s designed to highlight what’s working, what’s not, and where we can improve to boost click and conversion rates.

ZoomCharts visuals used

Drill Down Pie PRO Drill Down Pie PRO

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