E-commerce KPI

Report Author: Muhammad Naveed Ziai

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Summary

Report submitted for FP20 Analytics ZoomCharts Challenge 19 (September 2024). The report was built with the E-commerce KPI Analysis dataset and includes ZoomCharts custom Drill Down PRO visuals for Power BI. 

Author's description:
I am participating in FP20 Analytics Challenge 19! I created a comprehensive Power BI dashboard for Aura, a prominent cosmetics brand, aimed at enhancing key performance metrics. The dashboard focuses on achieving:
• 15% annual profit margin across all product categories
• 20% overall annual sales growth, targeting 30% growth specifically in the corporate segment
• A minimum of $400K in annual sales for each market

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