GLOBAL DIGITAL MARKETING RESULTS

Report Author: Norman Reynaldo Sabillon Castro

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Summary

Report submitted for the FP20 Analytics ZoomCharts Challenge, October 2024. The report was built using the Marketing Email Campaign performance dataset and includes ZoomCharts custom Drill Down PRO visuals for Power BI.

Author's description:

I created the GLOBAL DIGITAL MARKETING RESULTS analytics solution to explore key performance metrics such as open rates, click-through rates, conversion rates, unsubscribes, bounces, and more. This solution provides global insights across campaigns and their sources, helping to assess the overall impact and effectiveness of each email marketing effort.

ZoomCharts visuals used

Drill Down Combo PRO Drill Down Combo PRO
Drill Down Combo Bar PRO Drill Down Combo Bar PRO
Drill Down Pie PRO Drill Down Pie PRO
Drill Down Map PRO Drill Down Map PRO

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