Email Campaign Performance

Summary

Report submitted for the FP20 Analytics ZoomCharts Challenge, October 2024. The report was built using the Marketing Email Campaign performance dataset and includes ZoomCharts custom Drill Down PRO visuals for Power BI.

Author's description:

This dashboard provides comprehensive insights into the performance of email campaigns across three main pages:

• Campaign Overview: A summary of key metrics, including opens, clicks, unsubscribe rates, and conversions, offering a high-level view of campaign effectiveness.
• Performance Deep Dive: An in-depth analysis of engagement trends and user behavior, helping to identify factors driving success and areas for improvement.
• Geographical Analysis: Visualizes campaign performance across different regions, highlighting areas of strong engagement and potential growth opportunities.