Email Marketing Analysis

Summary

Report submitted for the FP20 Analytics ZoomCharts Challenge, October 2024. The report was built using the Marketing Email Campaign performance dataset and includes ZoomCharts custom Drill Down PRO visuals for Power BI.

Author's description: This analysis reveals key engagement trends across different email domains, campaign types, and regions, enabling data-driven optimizations for future marketing efforts. The findings highlight high engagement with specific campaigns and conversion actions, as well as regional strengths, such as Iceland’s strong performance. The device impact analysis further indicates that desktop optimization should be a priority. These insights can be leveraged to tailor campaign content, timing, and targeting for maximum effectiveness.