Report submitted for Onyx Data DataDNA ZoomCharts Mini Challenge, February 2025. The report is based on the Demographic and Urbanization dataset and includes ZoomCharts custom Drill Down PRO visuals for Power BI. 

Authors Description 

This Power BI report provides an in-depth analysis of population growth, urbanization trends, and income classification across South American countries. It leverages key demographic indicators, including total population, urban population, annual growth rates, and the distribution of people in major urban agglomerations. The report integrates geographical data, such as latitude and longitude, and income group classifications to offer a comprehensive view of regional development. By visualizing trends and comparisons, this report enables stakeholders to assess urbanization patterns and demographic shifts over time.