Summary

This Power BI marketing campaign analysis report is the winning entry for ZoomCharts Mini Challenge which was hosted as a part of the Onyx Data June 2024 Challenge.

It analyzes two distinct advertising campaigns on Facebook, Pinterest and Instagram for a fashion brand to gain insights on what message performs the best – discounts or latest clothing collections.

Key Insights of This Report

This report displays various metrics from two targeted marketing campaigns in three cities (London, Manchester, Birmingham), including:

• Impressions
• Clicks
• CTR
• Conversions
• Cost & cost-per-conversion
• Profit & profit-per-conversion

Each of these metrics can be filtered to a specific campaign, time period, channel, device type, and city. Simply select data in ZoomCharts interactive visuals and it will cross-filter other visuals to instantly reveal detailed insights.

The report is based on the challenge submission with minor refinements by the ZoomCharts team. See the original submission here.

How To Use This Report Template

To interact with this Power BI marketing campaign analysis report, simply click any active elements directly on the charts. 
Download this report to see all the settings, formulas, and calculations. Try it out with your own data by making a few adjustments.