E-Commerce Dashboard

Summary

This Power BI report uses the e-commerce sales dataset from a global software retailer that sells subscriptions and add-ons across analytics, design, collaboration, and AI. The report features ZoomCharts Drill Down PRO custom visuals for Power BI. It was submitted to the Onyx Data DataDNA ZoomCharts Mini Challenge in October 2025.

Author description:

Over the past two years, the business generated $31.8M, but 2025 saw a sharp revenue drop driven by reduced traffic, lower customer acquisition, and declining demand across key countries and age segments. Website and credit-card performance remain stable, with Microsoft 365 still the top product despite overall unit sales falling. To recover, the company should rebuild demand through stronger SEO, retargeting, and targeted campaigns - especially toward the 25–34 segment - while boosting acquisition channels like affiliates, email, and social. Country-specific marketing, product-bundle promotions, and cleanup of underperforming SKUs will help regain market share. Improving product content and quality checks will further stabilize pricing and reduce refunds.