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Summary
Report submitted for the FP20 Analytics ZoomCharts Challenge, December 2024. The report was built using the Christmas Sales & Trends Dataset and includes ZoomCharts custom Drill Down PRO visuals for Power BI.
Author's description:
- The highest sales during the Christmas period were in 2019, totaling $89K.
- The highest sales demographic is males under 25 years old, contributing 34.24% of sales.
- The highest Christmas sales by region occurred in British Columbia, reaching $43K.
- Promotions had the highest effect during Black Friday, with an impact of 42%.
- The most popular Christmas product for females aged 46–65 is toys.
- Customer satisfaction is higher for non-Christmas transactions. For example, satisfaction for toys is 6.17% during Christmas compared to 14.92% outside of Christmas.
- Gift wrap services are particularly popular during Christmas, with 51.65% of people aged 26–45 opting for this service.
- Electronics have the highest satisfaction rating, with 6K sales during a 6K delivery timeframe.
- Returns are more frequent outside the Christmas season, averaging 14%, compared to an average return rate of 6% during Christmas.
ZoomCharts visuals used
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