Marketing Email Campaign Performance

Summary

Report submitted for the FP20 Analytics ZoomCharts Challenge, October 2024. The report was built using the Marketing Email Campaign performance dataset and includes ZoomCharts custom Drill Down PRO visuals for Power BI.

Author's desription:

• Engagement Analysis: Measures how effectively the email campaigns engage the audience. Key metrics include open rates, click-through rates (CTR), and engagement over time.
• Conversion Tracking: Evaluates the success of email campaigns in driving conversions, such as new subscriptions, feature adoption, and event registrations.
• Audience Insights: Identifies trends and patterns in audience behavior to tailor future campaigns more effectively.