Summary

Market research is an important step that allows you to identify your main competitors, find your target audiences and determine the best monetization strategy. This Power BI market research report template will provide inspiration on how to gain valuable market insights before developing a new mobile app or game.

This Power BI market research report is the winning entry for the FP20 Analytics August 2024 ZoomCharts Challenge, where participants were tasked with visualizing an example dataset with data about App Store mobile games.

Key Insights of this Power BI Market Research Report

This report visualizes App Store data about mobile games, allowing users to easily gain valuable market insights using a slick and intuitive report UI, including:

• Average rating
• Rating count
• Genres
• Monetization: paid vs. free
• Price
• Age rating
• Language
• …and more.

The report seamlessly cross-filters across charts, allowing you to instantly analyze each metric across multiple dimensions and identify possible correlations between them. Simply click on each KPI card to see more detailed insights.

This report is based on the challenge submission with design refinements by the ZoomCharts team. See the original submission here. 

How To Use This Report Template

To interact with this Power BI market research report, simply click any active element directly on the chart. Download the report file to see all the settings, formulas, and calculations. Try it out with your own data by making a few adjustments.