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Summary
Report submitted for the FP20 Analytics ZoomCharts Challenge, December 2024. The report was built using the Christmas Sales & Trends Dataset and includes ZoomCharts custom Drill Down PRO visuals for Power BI.
Author's description:
This project explores Christmas shopping trends through a detailed analysis of holiday sales data, uncovering insights into customer behavior, preferences, and satisfaction. Using an interactive dashboard, it examines key aspects such as sales fluctuations during Christmas, demographic patterns, regional trends, promotional effectiveness, popular products, and factors influencing customer satisfaction. The analysis also highlights delivery preferences, gift-wrapping trends, and product returns, offering actionable insights for businesses to optimize holiday strategies and enhance the customer experience.
ZoomCharts visuals used
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