Marketing Campaign Analysis

Summary

Report submitted for OnyxData #DataDNA and ZoomCharts Challenge June 2024. The report was built with the Marketing Campaing Dataset and includes ZoomCharts custom Drill Down PRO visuals for Power BI.

Author's description:

This project is part of the Onyx Data June 2024 challenge. While working on it, I acquired and utilized several skills and techniques. I performed various data cleaning and transformation steps, such as changing data types and renaming columns for better readability. I created multiple measures and calculated columns to conduct in-depth data analysis, including total impressions, total clicks, and total conversions. Additionally, I generated measures for sparklines, which I integrated into the card visual, and measures for dynamic titles.