App Analysis

Summary

Report submitted for FP20 Analytics ZoomCharts Challenge 18 (August 2024). The report was built with the Mobile Game Analysis dataset and includes ZoomCharts custom Drill Down PRO visuals for Power BI. 

Author's description:
Some Key Insight and Actions : A significant portion of the apps (67%) is unpaid App, selected year (2011), with a 16.4% increase compared to last year. This indicates a need to address monetization or payment collection.
By Age Range: Younger users (ages 5-9) are associated with higher average prices, while other age ranges have lower average prices. There is a correlation between the size of the app and its price, with larger apps generally priced higher.
Price Optimization: Review the pricing strategies across different genres and developers to ensure competitive and optimized pricing. There may be opportunities to adjust prices based on genre popularity or developer reputation.